The biggest problem realizing the potential of directly engaging with investors is the notion that it is a gamble. You can post an effective, rational offering and, unlike the better mousetrap, no one will beat a path to your door. Even those who promote crowdfunding and decry regulation because “we don’t regulate how much people can gamble, why do we limit investing?” are poorly serving the community of people who realize that a well-run campaign introducing potential investors to a well-thought-out plan to gain, use and repay investors by building a valuable venture will always succeed.
If you’ve not yet read our paper on the subject you can find it below.
We’d welcome your thoughts.